Agnès b.
Agnès Troublé opened her first Paris boutique in 1975, and agnès b. became shorthand for effortless French dressing — the pressed-snap cardigan is a design-classic in its own right. Still founder-led and fiercely independent, the house marked its 50th anniversary with a return to the runway, alongside a long record of patronage in cinema and contemporary art.
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Agnès b.The first shop opened in a former butcher’s on rue du Jour in Les Halles, selling reworked basics with the logic that style should outlast seasons — striped tees, snap cardigans, and slim black tailoring that generations of artists, filmmakers, and musicians adopted as uniform. Troublé has refused conglomerate ownership for five decades, keeping the company in her own hands.
Her patronage is as much the house’s legacy as the clothes: a contemporary art gallery founded in the 1980s, production support for independent cinema, and quiet funding of causes from ocean conservation to street outreach. agnès b. is what French fashion looks like when it is a life’s practice rather than a brand strategy.
Paris Fashion Week SS27
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Agnès b.'s Paris Fashion Week SS27 show is invitation-only — but the city isn't. The Bureau's public Paris Fashion Week SS27 program runs October 2–3, 2026 at Espace Cléry. Leave your email for access and ticket-release alerts.
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