Isabel Marant

Marant built the house on a specific fantasy the whole world bought: the Parisienne off-duty — tousled, tanned, in a slouchy suede boot and a perfectly faded jean. The Étoile diffusion line spread that wardrobe globally, a 2013 H&M collaboration sold out in hours, and the hidden-wedge sneaker became one of the 2010s’ most copied shoes.

Bekker’s promotion from within keeps the house’s hand steady — she spent years as Marant’s closest studio deputy — while sharpening its festival-boho codes for a new generation. The label remains one of Paris’s most commercially instinctive houses: trend-fluent without chasing, French without costume, and still selling the ease it invented thirty years ago.