Miu Miu

Named for Miuccia Prada’s family nickname, Miu Miu was conceived as the place where she could think faster and misbehave more than at the mother house — schoolgirl uniforms gone wrong, prim silhouettes cropped and rumpled, luxury worn as if borrowed. The micro-miniskirt of spring 2022 became one of the decade’s most reproduced fashion images, and the brand has repeatedly topped industry heat rankings since.

Its runway casting has become a cultural essay in itself — octogenarian icons, actors, and first-timers sharing the same undone wardrobe — and its Paris shows now function as a barometer for what young fashion will look like eighteen months later. Few lines move the culture as reliably.