Schiaparelli
Founded in Paris in 1927 by Elsa Schiaparelli, the house built its legend on Surrealism — collaborations with Dalí and Cocteau, the color shocking pink, and trompe-l’oeil embroidery remain its enduring codes. Daniel Roseberry, appointed in 2019 and the first American to lead a historic French couture house, remains creative director, defining the maison through sculptural gilded hardware and couture showmanship.
Profile
SchiaparelliElsa Schiaparelli was couture’s great provocateur: the lobster dress and shoe hat made with Dalí, the skeleton dress with Cocteau’s circle, knitwear with trompe-l’oeil bows — fashion treated as Surrealist art a half-century before the industry caught up. Rival to Chanel and darling of the avant-garde, she closed the house in 1954; it slept for decades before Tod’s owner Diego Della Valle revived it at its original Place Vendôme address.
Roseberry has made the revival a phenomenon — gilded anatomical jewelry, measured doses of shock (the sculpted lion-head gowns among the most discussed couture looks of the decade), and red-carpet dominance that restored Schiaparelli to the center of culture. The ready-to-wear shown at Paris Fashion Week translates that couture theater into a sharp, black-and-gold daytime wardrobe.
Paris Fashion Week SS27
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Schiaparelli's Paris Fashion Week SS27 show is invitation-only — but the city isn't. The Bureau's public Paris Fashion Week SS27 program runs October 2–3, 2026 at Espace Cléry. Leave your email for access and ticket-release alerts.
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