Zomer

The partnership is the point: Aitouganov cuts with a couture-trained hand while Asha — one of the most in-demand stylists of his generation — treats each show as image-making, so the clothes arrive already speaking in pictures. Shirts sprout second collars, color arrives in blocks of saturated primaries, and the styling turns everyday gestures into sight gags with serious construction underneath.

In barely two years the label has gone from debut to official-calendar fixture, praised for bringing joy back to a schedule that often mistakes severity for seriousness. Zomer’s bet is that wit and craft are not opposites — and Paris, so far, agrees.