G.H.S.L. WEAR®

Williams designed the brand as a badge before a wardrobe: the acronym names a work ethic, and the clothes — hoodies, jogger sets, denim, jackets — are cut for the people living it. The Authority Magazine profile put the founder’s own grind on record.

The label takes that ethic to the Saturday Afternoon runway at Espace Cléry on October 3, showing alongside ten other independents in the largest of The Bureau’s five public Paris shows.